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Department of Business Administration
Department of business administration dedicates to provide a “theory combined practice” environment for managerial talents. Three majors are open currently, marketing, E-commerce, and logistics management. Additional to undergraduate education, the department organized a serial training session for employees from Moutai Group and incomers from local government and assassinations. There are twenty-three fulltime lecturers and one special term professor in this division. Eighty percent of them have Master’s or Doctor’s degrees. In related to practical training, the department develops a O2O marketing system for liquor enterprises, to realize a fully functional E-commerce platform by using CRM data collection as front end. The platform integrates with off-line sections, that creates a symbolism education for three majors now openly enrolling, logistic management, marketing, and E-commerce. In the meantime, the department collaborates with industrial partnership to found off-campus practical training opportunities.

Marketing

Speciality Code: 120202; Schooling years: 4 years; Degree: BA (Bachelor of Administration)

  • Educational Objective

    - Cultivation of high quality and applied professional talents, featuring in all-round development of morality, intelligence, physique and aesthetic;

    - Adaptable to market economy needs;

    - Equipped with humanistic quality and scientific literacy as well as with traditional Chinese culture and wine culture knowledge;

    - Mastering basic theory and approach, professional technique and skill of management and marketing;

    - Provided with integrated use of the related knowledge in discovering, analysing and solving practical problems of marketing;

    - Capable of conducting market research, marketing planning, advertising planning, sales management and other management work in profit or nonprofit institutions;

  • Main Courses

    - Management, accounting, financial management, marketing, operation management, customer praxiology, brand management, marketing planning, marketing research, sales management, strategy management, organizational behaviour and network marketing;

  • Employment Prospect

    - Engaged in marketing management, customer resource management, network marketing management, marketing planning, marketing diagnosis, market research and consulting work, etc. in liquor and the relevant industries;

E-commerce

Speciality Code: 120801; Schooling years: 4 years; Degree: BA (Bachelor of Administration)

  • Educational Objective

    - Cultivation of high quality and applied professional talents, featuring in all-round development of morality, intelligence, physique and aesthetic;

    - Adaptable to market economy needs;

    - Equipped with humanistic quality and scientific literacy as well as with traditional Chinese culture and wine culture knowledge

    - Mastering basic theory and professional technique and skill of economics, management and E-commerce, computer and network technology, marketing, E-commerce technique and E-commerce management;

    - Familiar with on-line operation of enterprise's production and operation activities;

    - Capable of doing development and maintenance of E-commerce system, marketing planning and customer relationship management, E-commerce project management, planning and operation of E-commerce activities, etc. in enterprises and public institutions;

  • Main Courses

    - Introduction to management, introduction to E-commerce, E-commerce laws and regulations, marketing, BI (business intelligence), network marketing, customer praxiology, supply chain and logistics management, E-commerce management and electronic payments;

  • Employment Prospect

    - Engaged in E-commerce system development and maintenance, E-commerce project management, network marketing, marketing planning for enterprise product and service, and customer relationship management, etc. in enterprises and public institutions;

Logistic Management

Speciality Code: 120601; Schooling years: 4 years; Degree: BA (Bachelor of Administration)

  • Educational Objective

    - Cultivation of high quality and applied professional talents, featuring in all-round development of morality, intelligence, physique and aesthetic;

    - Adaptable to market economy needs;

    - Equipped with humanistic quality and scientific literacy as well as with traditional Chinese culture and wine culture knowledge

    - Mastering basic theory and professional technique and skill of Modern logistic, warehouse and distribution management, supply chain management, logistic system designing and planning, logistic information system, logistic technology;

  • Main Courses

    - Modern logistic, warehouse and distribution management, supply chain management, logistic system designing and planning, logistic information system, logistic technology;

  • Employment Prospect

    - Engaged in warehouse management, purchasing and storage management, logistic planning in enterprises and public institutions;

  • Tel:+86 851 28797047
  • Fax:+86 851 28797002
  • E-mail: international@mtxy.edu.cn
  • Postcode: 564500
  • Add:Luban Ave., Renhuai, Zunyi, Guizhou, China